Once agreed-upon results are reached, the question remains whether to stop or further develop the initiative.
Create Management Structures
Many dialogues terminate successfully after Phase 3. If goals are achieved, success should be celebrated and contributions acknowledged. However, some may want to consolidate outcomes into sustainable structures by taking the endeavor to the next level, replicating it, integrating new issues, or further institutionalizing.
Phase 4 concentrates on building structures without losing sight of the crucial role of people and process. It begins by creating the next-level Container and integrating new participants who must quickly understand the initiative’s urgency and emotionally connect with the goal.
Transparency, stakeholder representation, dialogue, ownership, and outcome orientation must be reflected in institutionalization. The major challenge is keeping the spirit of change alive.
Managing the Transition
Transition from loosely structured initiative to institution requires professional management. Roles change and decision-making must become more efficient. The original core group should remain actively involved, progressively handing over functions to new actors.
Expected Results of Phase 4:
- Extending the goal and stakeholder participation
- Institutionalizing a successful dialogue form
- Using experience in another process